Formerly, Product Designer at Idoru and Transform Your City. Obsessed with aesthetics, problem-solving, and working on projects with a purpose.
Studied Engineering Psychology.
I'm well-versed in designing for people. At Tufts University, I spent 4 years using psychological sciences as a guide for designing products, systems, and environments.
Eager to solve complex problems.
Eager to solve complex challenges.
I love the pursuit of problem-solving. My goal as a designer is to scale impact, take ownership for my work, and constantly improve.
Experience
Transform Your City
Lead Product Designer
2022 — 2023
Launched a petition platform to an audience of 30,000 followers for supporting urban activism, fueled by AI-generated images. Set tasks, deadlines, and product expectations. Designed the user interface and led a core product redesign, resulting in 10x more signatures site-wide.
Idoru
Product Designer
2022 — 2023
User Research Intern
2020 — 2021
Designed each user interface, implemented new information architecture, and set company-wide product goals and expectations. Previously, led user research initiatives, analyzed user data, and developed data-driven partnership strategies.
Streets for All
Graphic Designer
2023
Created street transformation renderings to bolster community and political support for upcoming campaigns.
Lighting for Cycling
Capstone Project
2022 — 2023
Collaborated on a set of lighting product prototypes to improve cyclists' safety and conspicuity. Conducted a literature review, delivered a set of human factors recommendations to a team of electrical engineers, sketched prototypes, and led usability testing.
AWAL
Social Media Marketing
2020 — 2022
Created digital cover art for playlists shared by artists. Promoted artists through social media marketing. Organized events to promote independent artists on Tufts University's campus.
Tufts Code for Good
Transform Your City
2020
Spearheaded development of website prototype for a charter school in Maryland, collaborating with student volunteers to create prototypes based on weekly client feedback.
Experience
Transform Your City
Lead Product Designer
2022 — 2023
Launched a petition platform to an audience of 30,000 followers for supporting urban activism, fueled by AI-generated images. Set tasks, deadlines, and product expectations. Designed the user interface and led a core product redesign, resulting in 10x more signatures site-wide.
Idoru
Product Designer
2022 — 2023
User Research Intern
2020 — 2021
Designed each user interface, implemented new information architecture, and set company-wide product goals and expectations. Previously, led user research initiatives, analyzed user data, and developed data-driven partnership strategies.
Streets for All
Graphic Designer
2023
Created street transformation renderings to bolster community and political support for upcoming campaigns.
Lighting for Cycling
Capstone Project
2022 — 2023
Collaborated on a set of lighting product prototypes to improve cyclists' safety and conspicuity. Conducted a literature review, delivered a set of human factors recommendations to a team of electrical engineers, sketched prototypes, and led usability testing.
AWAL
Social Media Marketing
2020 — 2022
Created digital cover art for playlists shared by artists. Promoted artists through social media marketing. Organized events to promote independent artists on Tufts University's campus.
Tufts Code for Good
Transform Your City
2020
Spearheaded development of website prototype for a charter school in Maryland, collaborating with student volunteers to create prototypes based on weekly client feedback.
kronholmcolin@gmail.com
Los Angeles, California
Colin Kronholm © 2024
Based in Los Angeles.
I'm a self-starter, always eager to collaborate with creatives and technologists. I believe that design is a powerful tool to create value, improve lives, and drive change.